然而，随着市场变迁，张裕不仅错过了酒类消费的黄金年代，也迎来了市场变迁带来的挑战。尤其是在消费主体逐渐向年轻一代迁移的背景下，消费者的饮酒习惯发生了深刻变化。相比上一代人对传统红酒的接受和依赖，如今的年轻人更倾向于低度酒、果酒、精酿啤酒等更为多元、轻松的酒精选择。
You could say that Brand has also lived big and long. He is now 87 years old, in the final chapters of an eventful and adventurous life that has crossed paths with some of the most consequential events and figures of his era. He has been a writer, an editor, a publisher, a soldier, a photojournalist, an LSD evangelist, an events organiser, a future-planning consultant, even a government adviser (to the California governor Jerry Brown in the late 70s). “There was a time when people asked me, ‘What do you do?’ I said, ‘I find things and I found things,’” says Brand, as in he is a founder. He is speaking from a library where he likes to work in Petaluma, California, not far from his houseboat in Sausalito. “I’m always searching for good stuff to recommend, and good people.”
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吴猛：从业者需要在坚守内容创作、危机处置等传统核心能力的基础上，完成四大能力升级：一是深度情感洞察与共情能力，二是数据驱动的情感分析能力，三是跨圈层的情感叙事能力，四是品牌价值锚定与伦理把控能力。