On the logistics side, fees paid to a single service provider increased from RMB 94 million to RMB 158 million, and the company operated 16 overseas warehouses. On the production side, it adopted a dual self-operated factory model in China and Thailand, emphasizing in-house R&D and manufacturing to control quality—but this also raised its fixed-cost base. In 2024, net profit margin was below 2%, leaving limited room for earnings leverage.
The 4A Pro, which will go on sale in the US later this month, adopts a metal unibody design instead of the usual clear plastic. In a press release the company claims that …
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