In 2002, a team of researchers from NASA, the F.A.A., and six commercial airlines ran a series of experiments in Oklahoma City, in a decommissioned Boeing 747. They wanted to see how quickly a commercial jet could be secured in case of turbulence. They recruited a group of volunteer passengers, gave them all fake boarding passes and luggage, and had three of them carry around life-size baby dolls. Some of the volunteers were told to stay in their seats and act as if they were sleeping, reading, or working on a laptop. Others were told to stand in the aisles or sit in the lavatories. A crew of experienced flight attendants, drawn from the airlines participating in the study, made their way up and down the plane, serving fake food.
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极致标准化更像是企业经营者主观上的渴望，极度标准化的产品往往是平庸的。在2020年之前意气风发的途家面临的困局是现实的。一方面，携程的市占率已处于高位，商旅市场的收缩加上携程此次被调查所可能面临的模式调整，用户获取成本持续抬升，这对依赖携程输血的途家无疑打击最重；另一方面，携程的酒店供给和途家的标准化酒店式公寓供给侧高度同质化，平台对供需的“简单撮合”边际价值趋近饱和。目前途家主推的商旅用户度假内容又受限于平台规模化增长之后带来的细分需求失格。
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