I have spent two decades advising executives through reputational crises, including regulatory investigations and hostile media campaigns. Established playbooks exist for these situations. However, there is no established protocol for incidents such as a synthetic likeness of a CEO authorizing a fraudulent acquisition or a fabricated video of a founder going viral.
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Author(s): W. Tanner Yorgason, Andrea M. Jokisaari, Christopher L. Muhich
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